Main Label and Size Label in Garments: Importance and Functions

In the garment and apparel industry, labels are not just decorative elements—they are essential components that communicate brand identity, product information, and compliance with buyer and legal requirements. Among all garment labels, the Main Label and the Size Label are the most important and visible to consumers.

This article explains what main labels and size labels are, where they are used, and why they are critically important in garments.

 

What Is a Main Label?

A main label is the primary brand label of a garment. It is usually placed at the inside back neck, waist, or side seam, depending on the garment type. The main label represents the brand and is permanently attached to the garment.

Common Information on a Main Label

• Brand name or logo
• Brand trademark or symbol
• Sometimes country of origin or slogan

The design, color, and quality of the main label reflect the brand’s image and market positioning.

 

Importance of Main Labels in Garments

1. Brand Identity

The main label is the face of the brand inside the garment. Customers often recognize and trust brands through their labels.

A good main label:

• Builds brand recognition
• Enhances perceived product value
• Differentiates the product from competitors

 

2. Buyer Requirement and Approval

Most international buyers provide specific guidelines for main labels, including:

• Size
• Color
• Material
• Placement

Any deviation without approval may lead to rejection or rework.

 

3. Product Authenticity

Main labels help confirm that a garment is an original product of the brand. Proper labeling reduces the risk of counterfeiting and misuse of brand identity.

 

4. Garment Aesthetics

A well-designed and properly placed main label improves the overall look and comfort of the garment, especially in premium and branded apparel.

 

What Is a Size Label?

A size label indicates the size of the garment and helps consumers choose the correct fit. It is usually placed:

• Below the main label
• Beside the main label
• At the side seam or waistband

Size labels are permanently attached and must be clearly readable.

 

Common Information on Size Labels

• Size (S, M, L, XL, etc.)
• Numeric size (28, 30, 32, etc.)
• Regional size (US, UK, EU, Asia)
• Sometimes fit type (Slim, Regular, Relaxed)

The format depends on buyer requirements and target market.

 

Importance of Size Labels in Garments

1. Customer Convenience

Size labels help customers:

• Quickly identify the correct size
• Avoid confusion during purchase
• Reduce fitting and return issues

Clear size labeling improves customer satisfaction.

 

2. Retail Efficiency

At retail stores, size labels allow:

• Easy size sorting on racks
• Faster stock replenishment
• Smooth inventory management

Incorrect size labels can cause serious retail problems.

 

3. Reduction of Returns and Complaints

Wrong or missing size labels often lead to:

• Customer dissatisfaction
• Increased returns
• Negative brand reputation

Accurate size labeling helps minimize these issues.

 

4. Buyer and Market Compliance

Different markets follow different sizing systems. Buyers strictly require correct size labels according to their market standards.

Failure to comply may result in:

• Shipment hold
• Re-labeling cost
• Financial penalties

 

Difference Between Main Label and Size Label

Aspect	Main Label	Size Label
Purpose	Brand identification	Size identification
Visibility	Inside garment	Inside garment
Content	Brand logo/name	Size information
Buyer Approval	Mandatory	Mandatory
Replacement Allowed	Rarely	Sometimes (with approval)

Both labels must be accurate and consistent with buyer documents.

 

Merchandiser’s Responsibility

Merchandisers must ensure:

• Correct artwork approval before bulk production
• Correct label placement as per buyer instruction
• Matching label details with PO and tech pack
• Proper checking during pilot and bulk production

Label mistakes can cause shipment delay or rejection, even if the garment quality is good.

 

Common Problems Related to Main and Size Labels

• Wrong size printed
• Incorrect logo or font
• Mismatch between main label and hangtag brand
• Wrong placement causing discomfort
• Poor washing durability

These issues must be identified and corrected before shipment.

 

Conclusion

Main labels and size labels are small but extremely important components of garments. The main label represents the brand’s identity and value, while the size label ensures correct fit and customer satisfaction. Both labels play a critical role in branding, retail operations, and buyer compliance.

In the garment industry, a high-quality product is incomplete without correct and approved labeling. Therefore, careful control of main and size labels is essential for successful garment production and export.