Merchandising Process in a Garments Industry

In the apparel manufacturing industry, merchandising plays a pivotal role in bridging the gap between buyers and the production team. It ensures that garments are produced according to buyer specifications, delivered on time, and meet quality standards. A well-structured merchandising process is essential for maintaining workflow efficiency, cost control, and customer satisfaction.

 

What is Merchandising in the Garments Industry?

Merchandising in the garments industry refers to the activities involved in planning, developing, and executing orders based on the buyer’s requirements. Merchandisers act as coordinators who manage all aspects of production, from sourcing raw materials to shipping the final product. Their primary goal is to deliver quality products on time while ensuring profitability for the business.

 

Merchandising Process in a Garments Industry

The merchandising process typically involves several stages, each critical to the successful execution of an order. Below is a step-by-step outline of the process:

 

1. Understanding Buyer Requirements

• Objective: Gain a clear understanding of the buyer’s needs and expectations.
• Tasks:
• Receive the buyer's order details, including product specifications, quantity, delivery deadlines, and quality standards.
• Analyze the tech pack provided by the buyer, which includes design sketches, measurements, and material requirements.

 

2. Product Development

• Objective: Create samples to match the buyer's requirements.
• Tasks:
• Develop proto samples for buyer approval.
• Incorporate feedback from the buyer to make necessary revisions.
• Finalize the pre-production sample (PPS) for bulk production.

 

3. Sourcing Raw Materials

• Objective: Procure fabrics, trims, and accessories needed for production.
• Tasks:
• Identify reliable suppliers for fabrics and trims.
• Negotiate prices and ensure timely delivery of materials.
• Conduct quality checks to ensure that materials meet buyer specifications.

 

4. Production Planning

• Objective: Create a comprehensive plan to meet production timelines.
• Tasks:
• Allocate production lines based on the order quantity.
• Plan cutting, sewing, and finishing processes.
• Ensure availability of machines, manpower, and materials.

 

5. Order Execution

• Objective: Oversee the production process to ensure adherence to buyer specifications.
• Tasks:
• Monitor fabric cutting and sewing processes.
• Resolve issues related to quality or production delays.
• Conduct inline and end-of-line quality inspections.

 

6. Quality Control

• Objective: Ensure the final product meets buyer expectations.
• Tasks:
• Conduct fabric and trim inspections before production.
• Perform quality checks during and after production.
• Implement corrective actions for any quality discrepancies.

 

7. Shipping and Documentation

• Objective: Deliver the finished goods to the buyer on time.
• Tasks:
• Prepare packaging according to buyer instructions.
• Arrange for shipping and logistics.
• Ensure proper documentation, including invoices, packing lists, and bills of lading.

 

8. Post-Production Follow-Up

• Objective: Maintain good relationships with buyers and improve future processes.
• Tasks:
• Seek feedback from buyers on the delivered goods.
• Address any issues related to quality or delivery.
• Incorporate buyer suggestions into future orders.

 

Key Skills Required for a Merchandiser

To efficiently manage the merchandising process, a merchandiser must possess:

• Communication Skills: To coordinate with buyers, suppliers, and production teams effectively.
• Time Management: To meet deadlines and manage multiple orders simultaneously.
• Technical Knowledge: Understanding fabrics, garment construction, and quality standards.
• Problem-Solving Skills: To resolve production or supply chain issues quickly.

 

Challenges in the Merchandising Process

1. Managing Lead Times: Balancing tight deadlines with quality production.
2. Quality Assurance: Ensuring consistent quality across bulk production.
3. Supplier Delays: Addressing issues with late deliveries of raw materials.
4. Cost Control: Maintaining profitability while meeting buyer price points.

 

Conclusion

The merchandising process in the garments industry is complex but essential for seamless production and timely delivery. It requires meticulous planning, effective communication, and proactive problem-solving. By mastering this process, merchandisers can enhance their company’s reputation and ensure long-term success in the competitive apparel market.